Sandy Adams

Sandy Adams Creative Group - Founder

Sandy Adams is a leadership and career coach, strategist, speaker, and podcast host. For more than 20 years, she has built and led multiple businesses—from multi-million-dollar ventures to solo enterprises—giving her a deep understanding of leadership, entrepreneurship, and personal branding. Her approach is shaped by the resilience and leadership she observed in her mother from a young age.

As Founder of Sandy Adams Creative Group, Sandy has spent the past decade coaching leaders, guiding over 4,000 professionals to discover their strengths, embrace their potential, and create meaningful impact. She provides 1:1 leadership coaching, keynote speaking, and workshops designed to help professionals communicate with clarity and lead with confidence. She is also the author of The Visionary Personal Brand Playbook, The Success Blueprint: Work Planner and Journal, and The Gratitude Journal: A 90-Day Journey.

A two-time graduate of the University of Memphis, Sandy holds a B.A. in International Relations and a Master of Arts in Teaching, Instruction & Curriculum Leadership. Her education, combined with her entrepreneurship and photography experience, laid the foundation for her work as an educator, workshop facilitator, and coach, informing her global perspective, commitment to lifelong learning, and approach to mentoring and leadership development.

A longtime community advocate, Sandy has volunteered with the American Heart Association for 25 years in both Houston and Memphis. While in Houston, she also served as President and board member of Archaeology Now. Currently in Memphis, she serves as Vice President of The Memphis Rebounders, the official booster organization for the University of Memphis Men’s Basketball team, and sits on the board of The National Forum for Public Policy and Development.

Sandy is an award-winning photographer and the official photographer for the Memphis annual Women of Impact initiative, part of the national American Heart Association campaigns. She hosts The 5th Quarter Podcast with Sandy Adams, focused on former athletes and their career pivots, and The Sandy Adams Show, a leadership and business podcast.

Through her coaching, speaking, and community involvement, Sandy empowers women to lead boldly, elevate their voice, and build careers that reflect their values and vision.

From her roots in West Tennessee to Houston, to travels around the world, Sandy now calls Memphis home once again, bringing a global perspective, adventurous spirit, and creative approach to how she coaches, mentors, and inspires leaders to embrace growth and reach their full potential.